Sporting a sly smile and an arsenal of memorable verses, J-Bru is one of the most charismatic figures in Canadian Hip Hop today. This engaging MC has starred on many hit singles and albums, most recently being Classified’s hit ‘Believe it or Not’ off his critically acclaimed album Hitch Hiking Music, not to mention he currently has four singles lighting up televisions across the country via Much and MuchVibe.
J-Bru grew up as Jason Bruce, an athletic youth whose father was a professional boxer as well as musician with ‘The Valiants’, a soul group formed in Shelburne, NS. A high school and college basketball star, Bruce used athletics to keep his mind off childhood struggles. During his high school years he secretly wrote poetry, and it was then where he started realizing his talent for wordplay.
After his stellar college basketball career was over, Bruce started recording music with Classified. His first release Tell Me What U Like (2000) sold 400 copies hand to hand and his next release The Fax (2001) sold 700. With growing popularity throughout the east coast of Canada, Bru came back with the critically acclaimed album in 2003 called Underground MC. With national distribution and a very busy schedule, Bru managed to sell over 1000 copies. His next release Identity Crisis was released on March 27th, 2007 and was distributed through Urbnet/Universal. With strong video rotation, Identity Crisis is still selling strong.
With four hit singles, ‘Makin People Say’, ‘It’s Rainin’ featuring Jordan Croucher, ‘What R We Doin’ and ‘Help! I Been Robbed’ currently on rotation at MuchMusic and Much Vibe, J-Bru is steadily becoming a household name.
After receiving three Nova Scotia Music Award nominations and two East Coast Music Award nominations in the last year, Bru is using his momentum to stay busy touring. After completing two cross-country tours already this year, Bru will head to Europe in early 2009.
Next up for Bru, The Jason LP, which is scheduled for a late 2008 release on Bru-Print/Half-Life/EMI. The LP promises to be like nothing you have heard from the veteran MC. No glitter, no gold, no holding back!
Bru has had the pleasure of opening for talents such as Ludacris, Busta Rhymes, Snoop Dogg, RZA, GZA, Cappadonna, The Game, Good Charlotte, Kardinal Offishall, Swollen Members, The Rascalz, Choclair, Jeleestone, Alexisonfire, Snow, Jully Black, DL Incognito, Maestro and Classified.